1/13/2024 0 Comments Benchmark email pop upQuick Breakdown: Best Email Marketing Servicesīefore we look at the most popular email marketing solutions out there, let’s compare all email marketing service packages side by side. In the day and age of GDPR and stringent data policies, your email marketing service should protect you from unwanted penalties. Most email marketing services have a robust security policy and should offer top-notch protection against hackers and data breaches. Because your marketing will depend on it, and every moment wasted trying to tackle a technical hiccup can lead to a wasted opportunity. Email marketing platforms should offer dedicated support via multiple mediums - chat, email, and even phone calls. Always test different platforms for deliverability rates before picking one. ![]() Your email marketing tool should be able to take your emails to your subscriber’s inbox. Using another tool just for forms isn’t the best use of your time, as time will be wasted on integrating/migrating data. You should be able to create signup forms to start attracting new subscribers. ![]() Basically, it should have a powerful automation builder. Your email marketing solution should automate tasks like scheduling campaigns, triggering emails based on activity, and lead nurturing. It should have readymade layouts and templates too. The email marketing tool should have a powerful drag-and-drop editor that lets you design emails quickly without coding. Plus, it should have features for automating recurring tasks like scheduling emails. You shouldn’t be stuck with a clunky UI or a steep learning curve. ![]() Your email marketing tool should make your life easy.
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